Technology

Bill Gates on social entrepreneurship..

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I am listening to Bill Gates on his visions. Incredible to listen to one of the most powerful persons alive mentioning that the future of the world relies on taking care of huge issues such as global health, education and energy.

He is one of the few i have heard being very firm in explaining the policy issues being extremely central to solve in the future, and that foundations (such as the Gates foundation of course) and corporations such as Cisco, Microsoft, Google, Intel will play an important role making change happen. Subsidies for rural areas were mentioned. Very interesting.

Are cellphones the thin client of the World Wide Web or a part of the World Wide Web?

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I yesterday submitted a position paper to the W3c Workshop on the Mobile Web in Developing Countries even though the discussion is valid for the whole mobile web discussion. The main conclusion is that we should of policy and technology constraints discuss whether a mobile web really exist:

When these issues – both on the handset, but most of all on the network side – are resolved then we might start to think of “one web”, until then I think it is better to think of it as ‘different webs yet interacting’. Regardless, cellphones will play an essential part in the future, and especially the exploding use of cellphones in the developing world will force this to happen.

As for applications and generally speaking we will see a lot of social media cellphone applications emerge and cellphones will be used as interaction devices with the web, as well as, when the platform is ready, part of the World Wide Web.

You will find the full document here.

Why we do need social entrepreneurship and what it is

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It cannot have passed anyone that the Grameen Bank got awarded the Nobel Peace Prize some time ago, and the scientific community thinks about the social entrepreneurship more seriously than ever before. Yet many both inside the social entrepreneur community as well as outside tend not to see what social entrepreneurship is and more importantly why we so desperately need it.

Simply put, social entrepreneurship is to share knowledge of the developed world with the developing, whether that is building water pumps or creating distance learning programs. It all comes down to the very simple passage from a well-known book the bible and a certain Jesus. “Give a man a fish and feed him for a day, or teach him how to fish and feed him for a lifetime.” There have been a lot of misconceptions about this historically. A lot of the so called aid work has been focused on ether giving funds or just pure charity technology.

Why is this fundamentally wrong?

I did some consultancy work as for an IT-strategy some time ago and explained what I see the five characteristics of any strategy – financial, technological, legal, management, organizational – which should be well-known, but too often seem like total surprises to clients.

  • Flexibility
  • Stability
  • Sustainability
  • Maintainability
  • Scalability

Considering these characteristics, it isn’t that hard to realize that the traditional aid work strategy is doomed to fail, and so it has. Here is where the social entrepreneurs take or honestly should take on the challenge to create sustainable projects which hands over tools/instruments for the people themselves and not finished products. The Stanford GSB professor and economist Paul Romer calls these tools and instruments meta-ideas and he in an article in The Concise Encyclopedia of Economics, David R. Henderson, ed. Liberty Fund, 2007 puts it as

“Perhaps the most important ideas of all are meta-ideas. These are ideas about how to support the production and transmission of other ideas.”

These meta-ideas are very, very important as we will see later. For now let’s leave it and further consider the challenges met inside any social venture. The ventures will of course all have financial, technological, and legal issues, but you will also have to think about the management issues as well as the organizational issues. A majority of the ventures I have come across tend to forget the latter two. They look very nice, but will probably never be sustainable. The ever so important legal issues are today well-known. Copyrights, patents and intellectual property rights are all daily elements of entrepreneurial work today unfortunately. Extremely put, in the developed world we have too much regulation, and in the developing world we have none. Hernando de Soto talked about this in The Mystery of The Capital, which discusses how to recreate the so often existing informal economy in the developing world to a formal economy.

We now realize that a social venture is any venture – for-profit or non-profit, which aims to bridge the knowledge gap and empower individuals and the community in the developing. Ironically, the developed world will have something to gain by getting more closely involved in the developing world in another manner than before. Without getting into details about the nature of it I would remind any skeptics to read the basics of trade-off, comparative and absolute advantages, and you will see that it is pretty obvious. In order for it to work we need to have consistency in the legal and economical system as Hernando de Soto is talking about.

What few people realize is that we have to have a consistent view on how we should work together and how economical growth is created. Living in a global economy requires a lot, and we still haven’t found the right path to create a sustainable and fair global economy. Considering the ever so important environmental problems we will also by this create a structure in which we can solve this as environmental problems are global whether we like it or not.

Paul Romer and his well-known New Growth Theory explain it all.

“The knowledge needed to provide citizens of the poorest countries with a vastly improved standard of living already exists in the advanced countries. If a poor nation invests in education and does not destroy the incentives for its citizens to acquire ideas from the rest of the world, it can rapidly take advantage of the publicly available part of the worldwide stock of knowledge. If, in addition, it offers incentives for privately held ideas to be put to use within its borders – for example, by protecting foreign patents, copyrights, and licenses, by permitting direct investment by foreign firms, by protecting property rights, and by avoiding heavy regulation and high marginal tax rates – its citizens can soon work in state-of-the-art productive activities.”

Interesting stuff, right?

Freedom of movement of merchandise, labor and money is crucial for success and economical growth. Many tend to forget that the fairness needs to be there. Some claim the market should tell us completely where we should go, but we have some moral and ethical obligations to protect and inhibit a too unfair market to emerge. Think of it as a supervised evolution.

The European Union is an example of what can be done to, but also gives us insight in what the difficulties are when creating the global economy. Start by considering the break in a pool game. The tightly assembled balls will rush off in all sorts of directions after the white ball smash into the formation. In time they settle in a new more “relaxed” formation. The nation’s economies will react similarly to the shock of change when opening up the borders. Letting it all loose at the same time would be careless, and just look at the shock waves which happened in Russia after the fall of the Soviet regime. It is just about calming down now. We cannot let this happen on the entire globe.

Looking at the developing world and honestly the developed world too, the governments play an essential part of how to implement a structure to handle these new scenarios and interactions. The important part is that they realize what role they should play and stay focused at their part, that is create an educational and legal system that nurtures technological, process and value innovations.

It cannot be over exaggerated how important the educational component is. Education should not only teach the youths (as well as the adults) the necessary tools and knowledge, but also create confidence in the people and a sense of seeing possibilities and not problems. Here is a huge opportunity for social ventures, and thus we find many attempts here.

In more general terms, Paul Romer puts this as:

“The one safe measure that governments have used to great advantage has been to use subsidies for education to increase the supply of talented young scientists and engineers. They are the basic input into the discovery process, the fuel that fires the innovation engine. No one can know where newly trained young people will end up working, but nations that are willing to educate more of them and let them follow their instincts can be confident that they will accomplish amazing things.”

Now we have this arsenal of with knowledge and confidence armed youths who will save themselves. Let them do the magic. They can and will do that… It will happen as we did the same thing here in the 19th century. We have just forgotten about it.

Wow, what a sunshine story, Erik! It sounds so nice and neat, but what about the entrepreneurs and what is the role of the open-source mentality?

I will use the previously quote:

“Perhaps the most important ideas of all are meta-ideas. These are ideas about how to support the production and transmission of other ideas.”

Do I really need to say more? Openness and exchange of ideas is crucial. If they legally are open-source or not doesn’t really matter so much as long as the mentality is to share information. The social media also known as Web 2.0 is an excellent example of how the openness should be. It should be easy to build on top of other solutions and ideas and derive new innovative solutions.

Why do we need to do this?

Again Paul Romer:

“First, the country that takes the lead in the twenty-first century will be the one that implements an innovation that more effectively supports the production of new ideas in the private sector. Second, new meta-ideas of this kind will be found.”

It explains it all. What’s so cool is that you get to create a better world in the same blow. Who doesn’t want to do that?

Final question to you: Do you really want to be on the losing team?

Conceptual mobile approach for emerging markets

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I have been discussing cellphone approaches in lately and wrote a short entry on it. This is only an approach how to deal with cellphones and the web, and the strategy needs to be defined out of each unique situation, each country and each project. Using the approach to define it is however a good start. Mobile strategies for especially content providers must also be dynamic, change over time and have a short response time to changes in the market.

Considering cellphone interaction with the web via a cellphone interface is an essential and necessary part of any media venture inside the emerging markets, especially in Asia, the Middle East and Africa. Besides the technology issues defined below there is an essential need to take the human needs and abilities into consideration.

Technology
In principle interaction via cellphones to the web is simple. Think of the phone as a thin client on a network, but in this case a cellular network. Keep that thought in your head during the presentation below.

The possible cellphone application is then constrain by:

  • The available connectivity which is often constrained to lower generation networks, especially in emerging markets,
  • Restricted interactability is a fact due to small keyboards,
  • The small screens constrains the amount of representable data, and
  • the lack of operating system standards complicates development of general cellphone clients.

The connectivity is best faced by making the data model low-bandwidth intense. The restricted interactability is faced by making the application such that the user can predefine actions on the server, as well as having a set of default actions. Thereby the number of necessary “commands” by the user is minimized, and could in some cases be eliminated. By presenting an abstract or light version of the content on the cell phone and combine that with an easy access to the full version in the corresponding web application, the issue with small screens is addressed. Such an approach will also benefit the educational part of any project as you drive the users towards the PC-platform. Ultimately this will also improve the available bandwidth using the “supply and demand” strategy. Making sure the mobile strategy supports already in the handset built-in technology, you ensure independence of operating systems on the handset.

Network generation agnostic solutions such as SMS and almost agnostic such as EMS, MMS and WAP are choices which fulfill all the above requirements, if combined with some careful thought about what data makes sense to present on the cellular platform. The method has been successfully proven on inthefieldONLINE.net, which illustrates the proper interaction model.

If you need to present more data on the handset side, WAP is the right choice, even though the user can get a bit confused about the pricing associated even though often much lower than for SMS/MMS. For submission of data, SMS and/or MMS are still in many cases a better choice as the user is more comfortable. Another complexity you are facing with WAP is access speeds usually still are fairly low, and WML, i.e. “mobile HTML”, is interpreted/rendered differently on different cellphones.

To strengthen the user experience for those with better handsets you should compliment this solution with a client, which then could be defined for the most commonly used in the region of interest. An alternative is to establish a partnership to a handset provider, which are dominant in the region of interest.

A great part of the cellphones is of course the mobility, and thus the location of the user when interacting with the web becomes very interesting. Today the availability of location increases, and thus using that data as a part of the interaction becomes interesting. The main issues are here

  • Privacy – Violating the privacy? In some applications you really do not want to reveal where you are. In some applications you really do not want to reveal where you are. This is usually solved by enabling the user to choose if he/she wants to be tracked.
  • Billing – who pays for what?
  • Availability – Which networks support it?

All these issues will be sorted out over time, but in the cases where GIS data is available it should be used.

Importantly is that if you use as much built-in technology as possible you ensure the broadest possible market as well as increase the adoption rate. As ordinary cell phones will suffice, there is no need to buy high end and expensive cell phones. In the case of social ventures this simplifies the management of the strategy on the long term as there is less need for complex partnership models with handset manufacturers.

Billing model
The simplicity on the technology side should be matched by the simplicity in the business model to secure a satisfactory adoption rate. In regions such as India, Africa and the Middle East, people are more comfortable to pay their cell phone operator rather than to pay an “additional” bill to a third party. A strategic partnership to the cell phone operator or similar moves the complexity away from the user, and you gain control over the money flux. You are interfacing the billing from the user, and takes on some of the complexity. You as a “information service provider” deal with the payments as everything is done neatly through already established channels which the cell phone network providers already have. Still you will be able to track all the different market data you will need.

Alliances with cell phone providers gain access to GIS data and thereby map up submission according to location. The data can be filtered on location, and then using tools such as Google Map, Google Earth, Yahoo Maps, Microsoft Live Local and/or MapQuest presented to the user in an appealing way. From a marketing perspective understanding on what regions are particular active is gained and marketing efforts as well as billing structure can be focused.